With my second maple syrup season approaching quickly, thoughts of the sugar bush have been consuming my mind: sustainable woodlot practices, food preparation, equipment preparation… The list goes on. I’ve been tinkering with the idea of selling some of my maple syrup. In designing the sugar shack we included a set of Dutch doors on one side of the entry way. For me these doors bring to mind visions of old bakeries and other food producing kitchens where consumers could approach a kitchen and purchase food within minutes of it coming out of the oven. I value the notion of goods going straight from producer to consumer. Now, our operation is too remote (and muddy) to expect people to come knocking on our door looking for syrup, beyond a couple sales to friends at a pancake breakfast I plan on hosting but it’s still fun to include the Dutch doors design element into our sugar shack. Since we are located close to Carp, selling at the Carp Farmer’s Market is the next best thing to selling straight from the sugar shack.
For fun I designed a logo to put on my bottles. The design is a simple drawing; pencil, very flat style. Basic yet distinct. I chose these elements to convey the traditional, back to basics nature of our methods; and the unique flavors of pure maple syrup. (What’s more is unlike some commercial brands my syrup is made from 100% maple syrup and doesn’t contain a plethora of ingredients that you can’t pronounce!) Since I’ve got the design figured out, my next step is to find some label paper that I can print on and set up a printer template. I’m thinking that I want an arched top, however that may cut off a lot of my drawing. Maybe I should add some more tree limbs to the top…. Back to the drawing board!!